Video Production can also be referred to as videography. It is the art and service of producing a finished video product for others to watch. Video production can be based on a customer's request or for mass consumption. Video production is used for short video clips, as well as for video advertisement, for tv shows and movies.
The video production industry is quite big and constantly growing. It ranges from safety videos in airplanes and companies to medical training and school use. Even wedding videos need video production at some point in order to become a finished product.
In order to do their jobs, video production companies speak to the customer to better understand his or her needs, and puts a video production team together. This includes camera staff and even make-up artists, since everything must be at the highest level. Once the film is shot and editted, a draft is presented to the customer. It is then that sound and visual effects are added and the final product is delivered.
Today, most advertising is based on video production and there is increased demand for high quality video production. Therefore, video production is a fast-growing industry.
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